With an increase of than
790 stores in 12 states, Discount Tire Company has exploded to get to be the
world's biggest self-regulating tire and wheel retailers today. In 1960, you’re
able to send founder Bruce T. Halle borrowed a building on Arena Boulevard in
Ann Arbor, MI.
Although the catalog
contained only six tires (four which were retreads) and the display area was
not quite the showroom we see today, reliance, vision and hard work were then,
and still remain, the groundwork on which this company has grown-up and
flourished.
As with any new start
up, Bruce Halle's corporation faced many obstacles -- perhaps one of the
biggest being that she didn't own an air compressor. What he would do is run to
a nearby gas station and fills in the tire with air before he sells them. Out
of need, he became a guru at inventory turn.
He was not just a sales
man, Bruce Halle was the all around man for the job. He was the tire
technician, accountant, store computer man, sign painter and the cleaning crew.
Day in and day trip, each tire he replaced himself. This one-man operation
process slowly grew into what is now one of the most prestigious tire companies
in america.
Discount Tire Company
received the "Most Shown admiration for Company" Award voted by its
peers in Arizona and again and again ranks #1 in revenue according to Arizona
Corporate Excellence 100 for privately held companies.
Tire Business &
Modern Tire Dealer both consider Discount Tire Company as the #1 independent
tire retailer based on number of outlets and annual revenues. The company was
also known by Forbes journal, for placing in the 171 spot of their 500 best
companies with impressive annual revenues.
Discount Tire Company
has a dream that not only lives but thrives in the hearts of its employees
every day. From part-time to full-time employees at the store, regional or
corporate level their employees work to be the finest in the business.
One common cord running
through the hearts of everyone within the business remains the same - treat
customers and one another with respect and fairness. Help those in needs,
always do what is right, work hard, be responsible and have fun.
The workers of Discount
Tire represent its philosophy and its brand by remaining knowledgeable,
friendly and honest. By offering the highest level of customer service, more
product options and the lowest prices, they have earned the right to be
regarded trusted experts.
Making sure that each
customer is satisfied allowed Discount Tire as a front runner in the tire
industry. Their continual growth not only provides opportunities for employee
advancement, but allows more customers to stay certain when choosing Discount
Tire for their tire and wheel needs.
When looking to start
any business it is important, particularly considering today's market, that you
look for specific ways to cut minimize or reduce overhead and risk. Any
business is going to have risk, but it is important to have a full
understanding of the amount of investment, startup cost and "ROI"
(Return).
Most people are not
aware that 80% of all franchise interests fail in the first two to five years
leaving large debts looming for years thereafter.
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